| LEAD GRAPHICAL USER INTERFACE DESIGNER |
| CONCEPT DESIGN |
Lead designer on the new Continental GT digital instrument cluster. Creating a Graphical language that was worthy of it’s opulent surroundings.
Producing theme concepts that varied from ‘Ultra Digital’ to ‘Ultra Skeuomorphic’ we struck a balance that would remain in keeping with the car for years to come. Cluster assets were a mix of 3D and 2D data. We found that rendering the data in different scenes we achieved slight nuances that elevated the style beyond ‘Photoshop’ providing surprising reflections and tones.
| FINAL PRODUCTION ASSETS |
Final production involved months of intensive design. Close attention to detail, pixel level precision and many tuning loops ensure consistancy of assets across thousands of screens.
Testing on target displays we optimised contrast, colour and usability to ensure the best possible User Experience.
| HMI DESIGN |
Striking the balance between Tradition and Tech.
We provided the perfect balance between Physical and Digital inputs granting one press access to the most commonly used / legal features with depper funtionality found in the 12″ touch display.