CONTINENTAL GT GUI

LEAD GUI DESIGNER

CGT Cluster
Digital Instruments in ‘Classic’ mode

CONCEPT DESIGN

Lead designer on the new Continental GT digital instrument cluster.  Creating a Graphical language that was worthy of it’s opulent surroundings.

Early Concept Images

Producing theme concepts that varied from ‘Ultra Digital’ to ‘Ultra Skeuomorphic’ we struck a balance that would remainĀ  in keeping with the car for years to come. Cluster assets were a mix of 3D and 2D data. We found that rendering the data in different scenes we achieved slight nuances that elevated the style beyond ‘Photoshop’ providing surprising reflections and tones.

FINAL PRODUCTION ASSETS

Final production involved months of intensive design work across thousands of screens. Ensuring pixel precision and consistancy and constant tuning of assets on target displays to optimise contrast, colour and usability.

Central Display