BENTLEY CENTENARY SHOWCAR UX/LIGHTING DESIGN

| LEAD USER EXPERIENCE DESIGNER |

A long show car, a long name (BENTLEY EXP100 GT) but a short time frame! All the usual fun of show car production but a great opportunity to define a User Experience for Autonomous Luxury in 2035.

| Ai CONCEPT, PRODUCTION READY ASSETS |

How does the Bentley personal assistant look? How does it communicate?
And how do we bring the car to life using light as a fourth material?

The final Ai concept blended the finest of traditional skills with the highest tech. The unique light transmission properties of Cumbria Crystal and a logic that gives users a meaningful interface with the Ai systems.
A centerpiece to provide beauty and information.

Ai Concept
Ai CENTREPIECE – Layered Bowls of Cumbrial Crystal + Digital Lighting Layer
Interface Concept Design
Interface made in VERY expensive Cumbria Crystal!!!
Very early Concept animation – AfterEffects
LET GO OF YOUR DARLINGS

Concepts that cant be made but sow the seeds of intent #calmtechnology

| LIGHTING ANIMATION – WITH MORITZ WALDERMEYER |

An amazing opportunity to work with Uber Talent Moritz Waldermeyer. He created an incredible LED system that could breathe life into the entire car. My job was to create animations that drove this light movement around the car and through our physical design.

Most prominent was the signature grille sequence. At launch this grille would be revealed to 100’s of hungry cameras, so no pressure there. Integrating with D3 the system triggered animation to align with presentaion made over a 3 week special launch program.

JWW EXCLUSIVE REVIEW
Rear Light Concept Design
Reveal Sequence (No pressure!)