| LEAD USER EXPERIENCE DESIGNER |
A long show car, a long name (BENTLEY EXP100 GT) but a short time frame! All the usual fun of show car production but a great opportunity to define a User Experience for Autonomous Luxury in 2035.
| Ai CONCEPT, PRODUCTION READY ASSETS |
How does the Bentley personal assistant look? How does it communicate?
And how do we bring the car to life using light as the fourth material?
The final Ai concept blended the finest of traditional skills with the highest tech. The unique light transmission properties of Cumbria Crystal and a logic that gave the user a meaningful way of interfacing with the Ai systems. A centerpiece to provide beauty and information.
| LIGHTING ANIMATION – WITH MORITZ WALDERMEYER |
An amazing opportunity to work with Uber Talent Moritz Waldermeyer. He created an incredible LED system that could breathe life into the entire car. My job was to create animations that drove this light movement around the car.
Most prominent was the signature grille sequence. At launch this grille would be revealed to 100’s of hungry cameras, so no pressure there. Integrating with D3 the system triggered animation to align with presentaion made over a 3 week special launch program.